WORLD'S MOST EXPENSIVE TV AD
THE LONGEST LIST OF THE LONGEST
STUFF AT THE LONGEST DOMAIN NAME AT LONG LAST
What was the most expensive TV ad in the world?
We all get sick of those annoying
TV ads, but have you ever wondered which advertiser paid the most to try to get
your attention with their TV ad.
The answer is Apple Macintosh! Their TV ad created
by Ridley Scott who was the director of the Hannibal, Blade Runner, Alien, and
Gladiator did not even show one computer.
The TV ad was shown during the NFL
Super Bowl in January 1984 and it cost $1,000,000 to air while production costs
were $600,000. After this TV ad, Apple said thousands of Americans went out to
buy Apple computers, so they must have gotten the attention they wanted.
Have you ever thought that a name change would change your
life? Well if you watch the most expensive commercial, which was created by
Aviva in 2008, you just might start to think so, or at least that’s their hope.
The concept actually begins with a company named Norwich Union, a life insurance
provider in Britain. Having changed their name to Aviva, they wanted to show
consumers that anything is possible as long as you change your name. To further
prove their point, they show celebrities such as Bruce Willis (real name –
Walter Willis), Elle Macpherson (real name – Eleanor Gow), Alice Cooper (real
name – Vincent Furnier), and Ringo Starr (real name – Richard Starkey) that may
not have led the life of fame and fortune had they kept the name they were given
Whether consumers believed what the commercial was
saying is unknown. It’s also unknown why the company going under the new name of
Aviva would spend $13.4 million on this commercial when they were already the
largest life insurance company in Britain. Perhaps only to be toted as having
the most expensive television commercial?
Page Sponsored By:
Photo Editing Software