The most expensive TV ad ever


WORLD'S MOST EXPENSIVE TV AD
THE LONGEST LIST OF THE LONGEST STUFF AT THE LONGEST DOMAIN NAME AT LONG LAST

What was the most expensive TV ad in the world?


We all get sick of those annoying TV ads, but have you ever wondered which advertiser paid the most to try to get your attention with their TV ad.

The answer is Apple Macintosh! Their TV ad created by Ridley Scott who was the director of the Hannibal, Blade Runner, Alien, and Gladiator did not even show one computer.

The TV ad was shown during the NFL Super Bowl in January 1984 and it cost $1,000,000 to air while production costs were $600,000. After this TV ad, Apple said thousands of Americans went out to buy Apple computers, so they must have gotten the attention they wanted.

UPDATE: January 26,2009

Have you ever thought that a name change would change your life? Well if you watch the most expensive commercial, which was created by Aviva in 2008, you just might start to think so, or at least that’s their hope. The concept actually begins with a company named Norwich Union, a life insurance provider in Britain. Having changed their name to Aviva, they wanted to show consumers that anything is possible as long as you change your name. To further prove their point, they show celebrities such as Bruce Willis (real name – Walter Willis), Elle Macpherson (real name – Eleanor Gow), Alice Cooper (real name – Vincent Furnier), and Ringo Starr (real name – Richard Starkey) that may not have led the life of fame and fortune had they kept the name they were given at birth.

Whether consumers believed what the commercial was saying is unknown. It’s also unknown why the company going under the new name of Aviva would spend $13.4 million on this commercial when they were already the largest life insurance company in Britain. Perhaps only to be toted as having the most expensive television commercial?


The most expensive TV ad ever

The most expensive TV ad ever

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