The first tv dinner ever


WORLD'S FIRST TV DINNER
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What was the world's first TV dinner?

The world's first TV dinner was created by C.A. Swanson & Sons, but it was not the first frozen dinner.

In 1923 Clarence Birdseye invented a system for flash freezing fresh foods in waxed cardboard boxes.

What set Swanson & Sons apart was the individual compartments and making the packaging look like a TV set thus creating the TV dinner.

It seems back in 1953 Gilbert and Clark Swanson overestimated turkey consumption for Thanksgiving and were left with over 500,000 pounds of fowl about to go foul.

We introduce Gerry Thomas, a sales rep for Swanson's, who happened to notice aluminum trays used to keep food warm and designed a three compartment tray filled it with a turkey dinner and gave it to the Swanson brothers. He also suggested the TV-like packaging.

The first TV dinner featured turkey, corn bread dressing, gravy, peas, and sweet potatoes all for only 98 cents.

The company not only managed to sell off the turkey surplus of 1953, but in fact sold 10 million TV dinners it's first year.


The First TV Dinner


The first tv dinner ever

The first tv dinner ever

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