THE LONGEST LIST OF THE LONGEST
STUFF AT THE LONGEST DOMAIN NAME AT LONG LAST
What was the world's first mail-order catalog?
In 1744 Benjamin Franklin
published a catalog which sold scientific and academic books by mail and even
came with the world's first mail-order guarantee: "Those persons who live
remote, by sending their orders and money to B. Franklin may depend on the same
justice as if present.".
In 1848 Alfred Hammacher created a mail-order business, Hammacher Schlemmer,
in New York City, which sold tools and hardware.
Aaron Montgomery Ward
gets the honors of mass mailing the first mail-order catalog in 1872 for
Montgomery Ward, his new mail order business. His business grew and soon his
catalog was a whopping 500+ pages of shopping delight.
Canada's first mail-order catalog was sent out in 1884
by the Eaton's department store in Toronto, Canada.
1872 Montgomery Ward Catalog
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